- To be recognised as a leading professional services firm in UAE.
- To be a destination for people to develop a successful career.
- To be a great place to work.
- - Outstanding values to the client through value added, quality, timely and cost effective services.
- - Create a reputable brand name in local market and through associations in international markets.
- - To help the accountants in developing their careers in accounting/auditing and exposing them to the industry in the field with practical experience and professional guidance.
- - Commitment to highest level of professional standards
- - Utmost respect for fellow colleagues
- - Integrity, ethical and transparency in dealings.
- - Satisfactory balance between a successful career and enjoying life away from work.