• - To be recognised as a leading professional services firm in UAE.

  • - To be a destination for people to develop a successful career.

  • - To be a great place to work.


  • - Outstanding values to the client through value added, quality, timely and cost effective services.

  • - Create a reputable brand name in local market and through associations in international markets.

  • - To help the accountants in developing their careers in accounting/auditing and exposing them to the industry in the field with practical experience and professional guidance.


  • - Commitment to highest level of professional standards

  • - Utmost respect for fellow colleagues

  • - Integrity, ethical and transparency in dealings.

  • - Satisfactory balance between a successful career and enjoying life away from work.

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